Transform Your Accounting Practice into a High-Value Advisory Business
The proven 4-step system that transforms Accountants into high-value Advisors, helping you confidently deliver strategic insights, command premium fees, and build deeper client relationships - all while leveraging your existing expertise and reclaiming your passion for making a real difference in your clients' businesses.
WHY change?
THE COMPLIANCE TRAP
Most accountants are stuck in a frustrating cycle. You've spent years mastering compliance work, but now find yourself:
- Working longer hours for clients who see you as a necessary expense rather than a valuable asset
- Watching your margins shrink as compliance becomes increasingly automated and commoditized
- Knowing you could provide more strategic value, but lacking the framework to confidently deliver and price advisory services
- Feeling more like a technician than the trusted business advisor you aspire to be
- Struggling to differentiate yourself in a crowded market where clients often choose based on price alone
The result? Burnout, stagnant income, and the nagging feeling that your expertise is being underutilized.
TRANSFORM YOUR PRACTICE AND RECLAIM YOUR PURPOSE
The Accountant2Advisor program provides a clear path to becoming the high-value advisor your clients truly need:
+ Command Premium Fees: Transition from hourly billing to value-based pricing that reflects the true impact of your strategic guidance
+ Deepen Client Relationships: Move from annual compliance meetings to ongoing strategic partnerships that clients genuinely value
+ Develop Structured Advisory Skills: Master our proven 4-step system that transforms technical knowledge into actionable business insights
+ Join a Supportive Community: Connect with like-minded accountants making the same journey, sharing challenges and celebrating wins
+ Leverage Existing Expertise: Build on your financial knowledge rather than starting from scratch—we help you reframe what you already know
+ Create Predictable Revenue: Establish recurring advisory relationships that smooth out seasonal fluctuations and increase practice value
+ Reclaim Your Time: Work more efficiently with clients who respect your boundaries and value your input
PROGRAM AND ACCREDITATION
Mindset & Model
Transform your professional identity from compliance technician to confident advisor. Develop a clear vision for your advisory future, build unshakeable confidence in your ability to deliver strategic value, design a comprehensive service portfolio that positions you as a trusted advisor, and align your entire team around the advisory transformation journey.
Mapping
Learn how to thoroughly understand your clients' businesses and create clear roadmaps for their success. Master our proven Strategic Insights Questionnaire and assessment tools to analyze your clients' current capabilities, map their organizational strengths and opportunities, identify their key growth areas, and establish measurable goals and KPIs that will guide their business transformation.
Momentum
Implement our battle-tested systems and frameworks to drive immediate results for your clients. Deploy The "7 P's of Profit" model to deliver measurable business improvements to your clients, provide them with practical implementation toolkits they can use right away, deliver training that position you as their trusted expert, and build client success communities that accelerate their results.
Mastery
Continuously develop your advisory expertise and demonstrate real impact through your client work. Build advanced skills through our structured Advisory Skills Matrix, access ongoing mentoring and support systems, connect with a network of successful advisory peers for shared learning, and track meaningful metrics that prove the tangible value you're delivering to every client.
Partner Accreditation
Complete the A2A program and you are eligible to become an Accredited Partner of the Biz Success Hub – our exclusive network of advisory-focused professionals.
As an Accredited Partner, you are showcased on the Biz Success Hub online directory, and you gain access to our advisor network to enhance the support that you can provide to your clients. We have trusted specialists in areas such as marketing, HR, IT, legal and finance to help accelerate your clients' results.
ABOUT ANIL PURI
Anil Puri is the founder and Head Coach of The Profit Coach group. As a trained accountant, Anil spent the first 15 years of his career mastering various accounting roles - from public practice to commercial positions across Australia and the UK.
For the past 20 years, he has led his Business Coaching and Advisory Firm, transforming hundreds of small and medium-sized businesses into highly profitable, scalable, and fulfilling operations. His clients have achieved remarkable outcomes for themselves, their families, and their communities.
Now, Anil is channeling his expertise into a focused mission: empowering accountants and bookkeepers with the advisory skills he's refined over two decades of business coaching. Having walked in your shoes, he uniquely understands both the challenges you face and the extraordinary impact you can have on your business clients.
The Accountant2Advisor program represents the culmination of Anil's journey—bridging the gap between technical accounting expertise and high-value business advisory services.
FAQS
Who is the Accountant2Advisor program designed for?
The A2A program is specifically designed for accountants and bookkeepers who want to transition from compliance-focused work to high-value advisory services. Whether you're a sole practitioner, partner in a small firm, or senior manager in a larger practice, this program provides the framework to confidently deliver strategic business advice and command premium fees for your expertise.
I'm already busy with compliance work. How much time will this program require?
The A2A program is designed for busy professionals. You'll need approximately 2-3 hours per week, including our weekly online meetings and implementation time. The program is structured to help you gradually transition, not overwhelm you. Many participants find they actually save time as they implement more efficient advisory processes and move away from time-intensive compliance work.
How is this different from other advisory programs?
Unlike programs that focus primarily on whole-firm transformation, A2A emphasizes individual skill development and practical implementation. Having spent 15 years as an accountant before 20 years as a business coach, Anil brings a unique perspective that bridges both worlds. The 4-pillar system (Mindset, Model, Methodology, Mastery) provides a comprehensive framework that addresses not just what to do, but how to overcome the psychological barriers to change.
How quickly will I see results from implementing this program?
Most participants begin implementing advisory conversations within the first 30 days. Revenue impact typically follows within 60-90 days as you begin pricing and delivering your first advisory engagements. The full transformation journey varies, but most accountants see significant practice changes within 6-12 months, including increased revenue, improved client relationships, and greater professional satisfaction.
How is the program delivered?
The A2A program is delivered through our dedicated client portal, featuring weekly online meetings, a comprehensive resource library, and a supportive community of like-minded professionals. The subscription model gives you ongoing access to new content, peer discussions, and direct support from Anil as you implement the strategies.
Testimonials
Anil has a wealth of experience across accounting and business and his models and tools are practical and easy to implement. I highly recommend his programs if you want to develop your advisory skills and make a real impact to your clients.
PETER, LRF
Anil has helped me to transform my bookkeeping business into one that is now highly profitable, systemised and adding real value to my clients. I love meeting with his other clients to share ideas, gain insights and stay motivated as I grow my business.
BIANCA, KB OPERATIONS
Anil and I have a common client, and I've seen firsthand how his models and approach have helped this client's business. I'm now learning how I can apply this to myself and to my other clients, and I'm excited about what this will mean for my business and theirs.
NATHAN, NTS
